Privacy Policy

1. Overview & Commitment

FitMe ("we," "our," or "us") operates the FitMe mobile application and the website at https://fitmefashion.com. This Privacy Policy explains how we collect, use, store, and protect your information when you use our artificial intelligence-assisted virtual try-on service.

By downloading, accessing, or using FitMe, you consent to the practices described in this Privacy Policy.

2. Information We Collect

• Account Information: When you register an account, we collect your name, email address, and authentication credentials through Firebase Authentication, Sign in with Apple, or Google Sign-In.
• User-Uploaded Photos: Photographs of yourself (full-body images or portraits) that you explicitly choose to upload to create your try-on model, as well as images of garments or outfits you wish to try on.
• Try-On & Styling History: Generated virtual try-on images, saved looks, and favorites saved to your personal library.
• Technical & Diagnostics Data: Device hardware model, operating system version, anonymous crash analytics, and API response metrics to monitor service health and ensure high performance.

3. How We Process Photos & AI Virtual Try-On

FitMe uses advanced computer vision and generative artificial intelligence algorithms to superimpose garments onto user photographs:

• Purpose Limitation: Uploaded photos are transmitted to our secure compute infrastructure for the sole purpose of generating your virtual try-on visualization.
• No General AI Training: Your private photos, biometric features, and try-on results are never used to train or fine-tune public foundation AI models.
• Private to Your Profile: All uploaded photos and rendered looks remain private to your account. FitMe does not maintain a public image feed.
• Never Sold or Rented: We do not monetize your likeness or sell user data to advertising networks or third-party brokers under any circumstances.

4. Data Storage, Security & Encryption

We employ robust technical and organizational security standards to safeguard your personal data:

• Encryption in Transit: All data transmissions between the FitMe mobile application and our servers are encrypted using modern Transport Layer Security (TLS 1.3 / HTTPS).
• Encryption at Rest: Stored user photos and database records are safeguarded using AES-256 cloud encryption.
• Access Controls: Access to infrastructure is restricted strictly to authorized automated processes required for service delivery.

5. Data Retention & Your Deletion Rights

You retain full control over your photos and data at all times:

• Individual Photo Deletion: You may remove any uploaded photo or saved look at any time within the app (Account > My Photos or Looks > Saved).
• Permanent Account Deletion: You can permanently delete your entire account and all associated data at any time via Profile > Danger Zone > Delete Account. This immediately and irreversibly purges your authentication record, photos, try-on history, and database entries.
• Web Deletion Request: If you are unable to access the mobile application, you may request complete deletion of your account and data by emailing us at [email protected].

6. Third-Party Service Providers

We work with trusted third-party providers strictly to enable core application functionality:

• Authentication: Google Firebase Authentication (Google LLC) and Apple Inc. for secure sign-in.
• Cloud Compute Infrastructure: Secure cloud servers (AWS / Cloudflare) to host API services and run try-on generation workflows.
• In-App Purchases (Future): Handled exclusively by Apple App Store (Apple Inc.) and Google Play (Google LLC). FitMe never collects or stores credit card numbers.

7. Children's Privacy

FitMe is strictly intended for users aged 13 and older (or 16 and older in the European Economic Area and UK). We do not knowingly collect personal information or photographs from children under these ages. If we learn that personal data of a minor has been collected without verifiable parental consent, we will promptly delete that data.

8. Cookies & Local Storage Policy

The FitMe mobile application does not use web tracking cookies. It utilizes encrypted local device storage (iOS Keychain and Android KeyStore) strictly for active session authentication and on-device preferences. Our informational website does not use tracking or advertising cookies.

9. Statutory Privacy Rights (GDPR & CCPA/CPRA)

Depending on your location, you may have statutory rights regarding your personal data, including the right to know, access, correct, export, or delete your personal information, and to opt out of certain processing activities. You may exercise these rights directly within the mobile application or by submitting a request to our privacy team.

10. Policy Updates

We may update this Privacy Policy periodically to reflect enhancements to our service or evolving legal requirements. Any modifications will be posted here with an updated "Effective Date."